What is reality? 

Can we see clearly with noise and distractions all around us? Are our perceptions actually based on truth?

These are questions that have inspired this immersive art experience.

Why color? 

Color is a driving force in everything we do: it dictates when we stop or go; it can alter our moods; it influences our buying habits. 

Color has the power to change the world.

This immersive art installation will show you that there is more to each display than what you might assume at first glance.

You will interact with the displays and shine a light on the truth behind your perceptions. You will be the color.

What is Immersive Art?

Immersive art is the creation of a world around the person in a way that makes them feel part of it. To be labeled “immersive art” the requirement is that an audience no longer exists as a passive group of onlookers. Viewers become “participants” and no two people experience exactly the same thing. You as a “participant” will decide how you want to experience the event.

You will “Be the Color”

Details:

Dates

August 6, 2021 6:30pm - 8:30pm

August 7, 2021 2:00pm - 6:00pm

August 8, 2021. 12:00pm - 4:00pm

August 14, 2021 2:00pm - 6:00pm

August 15, 2021 12:00pm - 6:00pm

Location:

1825 W. Wilson, Chicago IL. 60640

Tickets:

Safety First

Visitors will be encouraged to interact with the exhibits—at a safe distance from others and with a variety of new safety measures in place such as disinfectants, one-way traffic plans, reduced visitor capacity and more—and experience art in a new way.

Documentary:

The journey of Be The Color has been documented and we are excited to share this adventure with you!

Release date/information will be available soon. Please check back for more information.

Thank you for your support of Be The Color