The Power of Weddings: Two Shows At The TSFA Floral Forum
This journey takes me to Franklin, Tennessee (right outside of Nashville) to present two shows for the TSFA Floral Forum. When I was invited to showcase wedding bouquets and a business program based on weddings my answer was of course YES. I have been to the Tennessee State Florists Association convention in the past and I know they have an amazing convention. The board works tirelessly and believe that education is the pathway to success.
My first show was about wedding business called “The Path to I Do”. I wanted to discuss the business side of weddings from advertising to completion of events. My stage style is one of conversation. I feel we all learn from each other if we dialogue about topics.
I then spoke about the consultation process itself. We tend to forget that this is the most important day for our clients. We need to devote the energy and time to making sure it is the best experience for them from the moment the meet with you until the moment they say I Do.
Next, I spoke about the importance of a great contract. Everyone business who offers wedding design needs to have a contract. It does not matter if you do one wedding or hundreds a year. Take the time to write a contract to not only protect yourself, but also to protect your clients.
Below are a few of the contract items we discussed.
The Power of the Bouquet
The first evening was full of knowledge and the desire to be a more successful floral company. The second show was to focus on the wedding bouquet called “The Power of The Bouquet.” Wedding bouquets are a huge passion for me. It is the last item the bride will cling to as she walks towards her forever love. If done right it will showcase their love story and design of the wedding day.
I had an amazing assistant Pattie and FFA students working with me in the workroom. Such a great team to be part of.
Where do you draw inspiration from? Is it magazines, Pinterest, social media outlets, other designers? Inspiration is everywhere all you have to do is open yourself to the possibilities. Below are descriptions of what inspired me as I designed some of the bouquets for the show.
Inspiration: Boho chic was the inspiration for this adornment. We utilized a macramé wall hanging as a base for this design. We secured it to a collar that would be worn down the back of a bride as she walks through a field of wildflowers. The floral was glued on with Oasis floral adhesive consisting of asters, pomps, spray roses and gerbera petals down the strings.
A great show has many moving parts and I thank all of those mentioned below for your contributions: